Worldwide meetings are opportunities to present products and services to different markets
Worldwide meetings are opportunities to present products and services to different markets
If you want to internationalize your company, you have probably already thought about how you are going to exhibit and show your products to different markets. There are several options for doing this, but one of the main options is to participate in fairs abroad.
The businessman who intends to export needs to understand which one is more suitable for presenting the company.
Fully focused on networking and contracts, the events bring together entrepreneurs from all over the world and business opportunities and partnerships. Getting your product or service to be presented at one of these fairs should be among your company’s goals, if you plan to export.
Area recognition
Participating in a fair abroad is a great opportunity to publicize the company and also meet the competition or possible partners.
In a first participation in this type of event, one of the main objectives is to compare the exportable offer with other worldwide offers and adapt the product or service.
The entrepreneur needs to define his goal when participating in the event, be it with a specific and technical niche or more generalized. To become an exporter, the company participates in a fair, initially, to publicize products or services, to present the brand and win customers. But nothing prevents the contact with suppliers and the execution of contracts at the first event.
Your company with visibility
B21 Import & Export participates, annually, in fairs abroad and international events to publicize products and services of customers and partners.
This year the first B21 mission will be in Canada, at SIAL. The fair is exclusive for the exhibition of food products, wines and other drinks. With 25 thousand square meters of area, SIAL Canada receives more than 25 thousand professional visitors and more than a thousand exhibitors from 60 countries.
In 2019, there were 1,500 international buyer meetings within the event and an average of 350 contacts per booth. The event had 80 conferences and workshops and ended with 94% of participants’ satisfaction.
To assist its partners and customers, B21 makes the commercial presentation of products and services of Brazilian companies during the event.
With know-how in the export and import market, B21 has already represented countless entrepreneurs at world fairs.
Sial Canada is yet another visibility opportunity for companies in the area.
Find out which are the main world fairs:
Sial Inspire Food Business – will take place in April in Montreal, but it is also held in several other countries throughout the year. It receives exhibitors of food products, wines, beverages and spirits. Asta Global Convention – will take place in August, in Washington (USA). Its theme is world tourism and services in the area.
Canton Fair – in April and October, in China. It is the largest multi-sector fair in the world.
Hannover Messe – also in April, in Germany. This is the world’s leading trade show for industrial technology.
Anuga – happens in October, also in Germany. It is the largest food and beverage fair in the world. Milan Furniture Show – the famous Italian fair also takes place in April. It receives architecture, design professionals and entrepreneurs in the furniture segment.
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