Most common export errors

2 Jun,2020 | News

Most common export errors

See the actions of businessmen that may harm their exports

A successful depends on several factors . As we have already told you, it is necessary to prepare your company so as not to make common mistakes in export and harm your entire process.

See the most common mistakes when exporting:

  • Do not evaluate your own internationalization capacity;

  • Do not spread the culture of internationalization at all levels of the company;

  • Expect immediate results;

  • Start exporting without relying on medium-term resources;

  • Consider export as a revenue target and not as a lever for growth;

  • Not knowing all the administrative / bureaucratic issues;

  • Not having specialized assistance in contacts, tax aspects, marketing, logistics;

  • Do not consider cultural aspects of different countries;

  • Limit yourself to coping with competitors’ strategies, without having defined your own strategy;

  • Do not adapt the product to the requirements of the market to which you will export;

  • Do not select the market, segment and partner with which you will work;

  • Focus on a single market and / or customer;

  • Do not do research, registration and brand monitoring;

  • Not knowing international law;

  • Being overly ambitious: trying to “grab” many markets at the same time, without having enough structure for monitoring;

  • Do not do price engineering and limit yourself to price formation;

  • Participate in an international fair as an exhibitor without knowing the fair before as a visitor or at least having studied the history of the fair;

  • Limit yourself to managing orders and not having a presence in the market;

  • Confuse investment spending;

  • To think that it is the importer who has to adapt to the exporter;

  • Do not create a database of customers and potential customers;

  • Let business relations cool;

  • To think that it worked in the domestic market, it will work abroad;

  • Not having an adequate internal administrative structure to follow the development of the markets in which it is present;

  • Do not evaluate alternatives in relation to the various forms of commercialization, based on the diversity of the markets;

  • Not knowing the consumer protection rules of the importing country;

  • Do not have after-sales service;

  • Do not monitor the activity of competitors;

  • Do not have adequate packaging;

  • Focus on a market segment that is not the target audience of your product;

  • Do not invest in continuous training;

  • To have price as the main element of competitiveness, without considering other consequent factors of greater added value to the product;

  • To offer foB sales conditions;

  • Do not invest in a database structure of information;

  • Considering exports as an alternative to an eventual crisis in the domestic market or as taking advantage of exchange rate fluctuations;

  • Lack of patience always seeking immediate profits and lack of perseverance.

If you don’t know where to start, start with the internationalization plan . He will provide the entire basis for your export. Contact us!

Follow B21 Impor & amp; Export also on Instagram!