Understand how to adapt your product to the international market
Many things that are not valued in Brazil, abroad are very important and make a difference between a product standing on the shelf and one that sells. This is the case with packaging. Success in exporting a product depends on the ideal suitability of the packaging.
The packaging is like a “business card” of the company and has great relevance in the success of the business. Thus, it is important to know the international consumer, their consumption habits and the legislation of each country, in order to adapt the packaging to the market.
This goes for certifications, for example. Many vegan products have information about being vegan on the packaging, but not certification. Outside Brazil, this certification information printed on the packaging is a differential – including price.
Planning it is essential for good export!
History on the packaging
And that’s not all. The packaging is, mainly in another country, the entire history of that product or company, in a static way. It takes seconds to get the buyer’s attention.
It is what many experts call adapting the company’s history to packaging – storytelling.
Telling the product’s history in the packaging itself – where it is produced, by whom, how it works – also (and very much!) Values the product.
6 steps for a successful export!
Export packaging language
Not to mention the need for language adaptation, which needs to follow the rules of the countries.
In Canada, for example, products must have information printed in English and French.
Export packaging also needs to be suitable for transportation and logistics. Proper packaging in the logistics system ensures not only that the product reaches its destination correctly, but also cost savings.
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